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TBG London developed a rich-media game adaptation of the recent Ladbrokes Go Bingo TV campaign. Featuring a ‘spend £10 get £20 free’ promotion, the TV ad features people in large inflatable bingo ball spheres. The aim of this game is to build the volume of profitable players by involving them in gameplay before clicking through to the site. The online game challenges users to balance the bingo ball sphere on the platform for as long as possible.








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