TBG London

To demonstrate the benefits of three different American Express Cards (American Express Card, Platinum MoneyBack Credit Card and Nectar Credit Card) TBG London created an ad that expands into a mini-site when the user rolls over. The ad displays high quality video clips of the lifestyle that each card might be associated with. When the user rolls over a particular card, the ad expands to display the features and benefits of that card, encouraging users to apply for the card that suits them.