To promote Design Icons, an in-store season at Harrods, TBG London developed a series of innovative and unique creative solutions designed to attract footfall into the store.  As part of the campaign, TBG designed a ‘hacked’ myspace page which incorporated video, streamed directly from a dedicated Design Icons channel on YouTube as well as information relating to the lectures.  QR codes, used on print adverts across London, were also featured on the page and sent users directly to a mobile version of the Design Icons microsite.

TBG London developed a flash-based interactive game for the Ladbrokes Casino brand, promoting a new Tomb Raider slots game.  The in-ad game incorporated the familiar Lara Croft character with 3D video imagery and encouraged users to guess which cup was hiding a coin.  Winners were rewarded with 100 free spins when signing up to Ladbrokes Casino.

Using eye catching imagery of an instantly recognisable landmark destination Ayres Rock, TBG created a Flash-based animated concept that would appeal to travellers, in order to drive acquisitions online to American Express’ Travel Insurance product.  The copy route focused on the trustworthiness of the American Express brand together with the quality aspect of the insurance product.

TBG London developed a series of ‘Best Buy’ advertisements for Moneysupermarket.com that incorporated live XML feeds of the best credit and loan rates directly into the advert. By offering a tabbed selection of the best rates, users were presented with numerous lenders and loans where they were able to choose the most appropriate offer for their credit rating.

TBG London created an HTML email to promote American Express’ premium platinum charge card.  Offers were specifically selected to appeal to a wealthy demographic and were featured prominently within the email.  Creative messaging also encouraged users to click through and sign up based on the benefits of the charge card.