TBG London

TBG London developed a rich-media game adaptation of the recent Ladbrokes Go Bingo TV campaign. Featuring a ‘spend £10 get £20 free’ promotion, the TV ad features people in large inflatable bingo ball spheres. The aim of this game is to build the volume of profitable players by involving them in gameplay before clicking through to the site. The online game challenges users to balance the bingo ball sphere on the platform for as long as possible.

To demonstrate the benefits of three different American Express Cards (American Express Card, Platinum MoneyBack Credit Card and Nectar Credit Card) TBG London created an ad that expands into a mini-site when the user rolls over. The ad displays high quality video clips of the lifestyle that each card might be associated with. When the user rolls over a particular card, the ad expands to display the features and benefits of that card, encouraging users to apply for the card that suits them.

To promote Design Icons, an in-store season at Harrods, TBG London developed a series of innovative and unique creative solutions designed to attract footfall into the store.  As part of the campaign, TBG designed a ‘hacked’ myspace page which incorporated video, streamed directly from a dedicated Design Icons channel on YouTube as well as information relating to the lectures.  QR codes, used on print adverts across London, were also featured on the page and sent users directly to a mobile version of the Design Icons microsite.

Using two adorable animated ‘Orbs’, TBG London created animated Flash ads to encourage customers to switch from their current energy supplier to npower. The ads, supporting email and landing pages focus on the £177 annual saving customers could make if they switch to npower for both gas and electricity.

TBG London developed a series of ‘Best Buy’ advertisements for Moneysupermarket.com that incorporated live XML feeds of the best credit and loan rates directly into the advert. By offering a tabbed selection of the best rates, users were presented with numerous lenders and loans where they were able to choose the most appropriate offer for their credit rating.

TBG London developed a flash-based interactive game for the Ladbrokes Casino brand, promoting a new Tomb Raider slots game.  The in-ad game incorporated the familiar Lara Croft character with 3D video imagery and encouraged users to guess which cup was hiding a coin.  Winners were rewarded with 100 free spins when signing up to Ladbrokes Casino.