The Media Brief
Before planning commences, we request that a media brief is completed.
This allows both client and agency to agree on the specifics of the campaign and also ensures the involved resource […]
Campaign Analysis & Optimisation
With a focus on measurable results, TBG London’s primary objective, once a campaign is live, is to gather and analyse the huge volume of information that is available to us, […]
Ad Serving & Tracking
Ad serving is a technological solution that delivers advertising creative to the user’s internet browser.
The service has developed dramatically since the first ad server was introduced by NetGravity in 1996. […]
Media Planning & Buying
The aim of media planning is to select the correct media placements, taking into account the campaign offer and creative message, which in turn ensures the campaign Key Performance Indicators […]
Media
Our media process, outlined below, is defined by your business objectives and media brief.
All our activities focus around delivering converting customers, on budget and on time. We make the most of […]
Subscribe to RSS
