TBG London

By this stage, you will have agreed a detailed media plan for your campaign.
In effect this now acts as a template for the production phase, as it includes all the […]

Once you are happy with our initial concepts and ideas (and only then) we will move to the development stage. 
Here we will provide you with a full design mock-up […]

The concept stage of your campaign occurs once your creative brief is agreed.
Initially, a brainstorm will occur where all the key parties involved in the campaign come together to discuss […]

Once we have understood what you need, we develop and agree with you a creative brief.
This acts as the distillation of our strategic thinking and insight and is of course the […]

After the initial process of pre-planning analysis has occurred and planning tools such as comScore have helped determine a more detailed direction to your campaign, your Media Planner will build […]

The aim of media planning is to select the correct media placements, taking into account the campaign offer and creative message, which in turn ensures the campaign Key Performance Indicators […]

The creative process at TBG, detailed below, will be familiar to anyone who has ever worked with a more traditional agency, based as it is on a thorough understanding of your […]