Optimum Frequency
To ensure we’re not simply cutting short our client’s campaigns in a bid to avoid banner burnout, TBG London has devised a method that determines the Optimum Frequency.
By analysing […]
Ad Serving & Tracking
Ad serving is a technological solution that delivers advertising creative to the user’s internet browser.
The service has developed dramatically since the first ad server was introduced by NetGravity in 1996. […]
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