TBG London

Before planning commences, we request that a media brief is completed.
This allows both client and agency to agree on the specifics of the campaign and also ensures the involved resource […]

Affiliate marketing is a sector of advertising where a third party advertises products or services on your behalf in return for a pre-agreed commission for a sale or lead.
The solution […]

According to Forrester Research, 87% of web users find the sites they’re looking for via a search engine, whether via paid listings or natural listings.
The market continues to grow at […]

Digital display advertising continues to advance dramatically, in line with the increased penetration of broadband.
Gone are the days of your activity being a lonely button on the edge of a […]

With a focus on measurable results, TBG London’s primary objective, once a campaign is live, is to gather and analyse the huge volume of information that is available to us, […]

Ad serving is a technological solution that delivers advertising creative to the user’s internet browser.
The service has developed dramatically since the first ad server was introduced by NetGravity in 1996.  […]

The aim of media planning is to select the correct media placements, taking into account the campaign offer and creative message, which in turn ensures the campaign Key Performance Indicators […]