TBG London

By this stage, you will have agreed a detailed media plan for your campaign.
In effect this now acts as a template for the production phase, as it includes all the […]

Before planning commences, we request that a media brief is completed.
This allows both client and agency to agree on the specifics of the campaign and also ensures the involved resource […]

After the initial process of pre-planning analysis has occurred and planning tools such as comScore have helped determine a more detailed direction to your campaign, your Media Planner will build […]

With a focus on measurable results, TBG London’s primary objective, once a campaign is live, is to gather and analyse the huge volume of information that is available to us, […]

Ad serving is a technological solution that delivers advertising creative to the user’s internet browser.
The service has developed dramatically since the first ad server was introduced by NetGravity in 1996.  […]

The aim of media planning is to select the correct media placements, taking into account the campaign offer and creative message, which in turn ensures the campaign Key Performance Indicators […]

Our media process, outlined below, is defined by your business objectives and media brief.
All our activities focus around delivering converting customers, on budget and on time.  We make the most of […]