TBG London

The Buyer Decision Process is the course of action which an individual follows in order to make a purchase.  There are many different directions of thought and models that have […]

Experian’s MOSAIC UK is a profiling system that allows us to classify consumers according to their socio-economic group.
It takes UK population data from over 400 different sources and then categorises […]

TBG London’s strategic digital recommendations are presented after a comprehensive review of your business objectives, market conditions, competitors and customers. 
We use this information to ascertain your business’ focus and positioning […]

Competitor Intelligence allows us to understand the strengths and weaknesses of your competitors’ online activity and product focus together with their strategies and reactions to market conditions.
By understanding their activities […]

We use a variety of customer profiling methods and tools to analyse how your current and target customer fits into your marketplace and product set, from the media that they […]

Understanding the external influences on a business is an important part of developing any marketing and communications strategy and this is as true of digital as it is of any […]

Our approach to digital strategy is everything you would expect from any Top Ten advertising agency, whether above, below or through-the-line.
Our recommendations are always based on a thorough understanding of […]