Understanding the external influences on a business is an important part of developing any marketing and communications strategy and this is as true of digital as it is of any other touchpoint.
Being one step ahead of the game is vital in any business, and we use a mix of analysis, experience and intuition to make sure you have the information you need to help you lead the market. Information is, after all, vital to achieving control – or as much as you can reasonably expect in any given situation.
For example, changes to the Gaming Act in late 2007 saw a degree of confusion in the online gaming market. TBG reacted immediately to this legislation by obtaining specialist legal advice which prompted the creation and distribution of a policy document to all gaming clients. The guidelines outlined in this paper were subsequently used to determine many of our clients’ digital strategies with regards creative messaging, offer and budget allocation.
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