Digital direct response advertising incorporates a contact method and strong call-to-action, encouraging the user to respond via an information request, the placing of an order, etc.
The main feature of digital direct response marketing is the accountability and measurability against ROI targets which results in the ability to track from initiating action to conversion. Due to the fact that a response is necessary, the “Offer” must be strong and supported with enough information for the user to make a speedy purchase decision together with a precise “Call to Action”. Direct response campaigns tend to work best if the offering is highly competitive, over and above the typical, and if the placement is tailored to the target demographic as much as possible without increasing in the media costs.
At TBG London, we pride ourselves in offering our clients the best direct response solutions. From delivering approved credit cards for American Express to new customers for Ladbrokes to online shoppers for Harrods, we know all the tricks in the book. TBG was set up in the aftermath of the dot com bubble bursting in 2001 where we led the way in direct response campaigns where we, in many cases, guaranteed results – something that was unheard of at the time. Through continuous testing, learning and evaluation, we have successfully driven down acquisition costs, increased sales volumes, minimised wastage and provided relevant and effective return on investment, even for global brands that have previously struggled to get the results their businesses need.
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