TBG London

The Media Brief

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Before planning commences, we request that a media brief is completed.

This allows both client and agency to agree on the specifics of the campaign and also ensures the involved resource at TBG London is fully informed as to the goals, duration and budget split of the project. The media brief is a vital resource that contains target customer and competitor information and is therefore constantly referred back to both during planning, set up, optimisation and post-campaign analysis.

The brief is completed in consultation with your account team.

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This site is intended to be a useful and informative resource for those looking to find out about TBG London and the wider world of digital advertising.

We have included a wealth of information ranging from our client list, to post-click tracking to how our creative process works. With a little bit of searching, you can even find out who won Best Haircut in last year’s employee awards!

There are several ways in which to access our information. You can simply type your question into the search box on the far left, use the navigation at the top of the page or click on the relevant articles on the right hand side. There’s even tags at the bottom of every article which will direct you to other relevant pages.

If you have a question that you can’t find the answer to, feel free to contact us using the form or details on every page footer and we’ll get straight back to you.