Various opportunities exist to target specific users in different ways.
Initially determined by your media brief and then tailored further via analysis and research, a mix of placement suggestions are provided in your media plan, each using targeting that is specific to the media owner. For example, major portals such as MSN allow targeting via geographic location, consumer behaviour and demographic details whereas email list providers allow for targeting based upon interests. Targeting requirements are discussed with the media owner, depending on the learnings discovered in the campaign analysis stage.
By making use of all these targeting opportunities, we can ensure your message is delivered to a relevant target audience, minimising wastage and therefore improving return on investment.
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