Pre-planning understanding, research and analysis is an imperative part of our media planning process.
The planner looks at a range of information from previous campaign data and potential affecting factors such as seasonal trends before assembling the media plan.
The aim of our pre-planning analysis process is to allow your media planner to develop a bespoke campaign that builds on our learnings from historical campaigns. In other words, we maximise those areas which have previously worked well and revisit the media placements that have not worked. For example, a media owner that has not worked previously may, via analysis of the campaign results, show potential if the media rate is lowered. This will give the planner the information required in order to renegotiate the rate on your behalf.
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