AdRelevance is one of the industry’s most comprehensive online advertising intelligence services and captures advertising activity across all major industries, channels, ad formats and platforms on the Web.
AdRelevance reports on more than 500,000 distinct URLs and probes over 2,000 sites over six million times a week. It is also the only data service to report on over 100 sub-sites, covering 95 percent of the Internet universe.
The service provides indispensable market intelligence on who is advertising online, which sites the campaigns are running on, the duration and frequency of the campaigns, and capturing and storing the creative content.
Nielsen//NetRatings AdRelevance allows us to:
* Identify the most suitable websites for your advertising campaigns
* Compare campaigns in the sectors of our choice by different criteria, including the sites where advertising is placed, the creative used, campaign frequency, and the number of impressions achieved
* Estimate how much your competitors are spending on their online campaigns, and how many ad impressions they are receiving
* Understand the average ad spend in your sector to ensure that we are making the maximum impact for your budget
Loading ...
Subscribe to RSS
