The Hitwise online competitive intelligence service provides daily insights on how 25 million people interact with over 900,000 websites in 160+ industries. Their global network of Internet usage data helps TBG better plan your online activity.
How Hitwise works:
Hitwise has developed proprietary software that Internet Service Providers (ISPs) use to analyse website usage logs created on their network. The anonymous data sent to Hitwise from the ISPs include a range of industry standard metrics relating to the viewing of websites including page requests, visits and average visit length.
Hitwise also combines this rich ISP data with a worldwide opt-in panel to overlay demographic, lifestyle and transactional behaviour across the thousands of websites that are reported on every day.
Because of the extensive sample size of network data, Hitwise also provides detailed insights into the search terms used to find thousands of sites as well as a range of clickstream reports, analysing the movements of visitors between sites.
Hitwise collects aggregate usage statistics from a geographically diverse range of ISP networks in metropolitan and regional areas, representing all types of Internet usage including home, work, educational and public access. To ensure the ISP and opt-in data is accurate and representative, it is weighted to universe estimates in each market.
Benefits :
* Benchmarking: Because Hitwise measures the online behaviour of millions of internet users every day, the service can provide us with a comprehensive overview of the online competitive environment, enabling your account team to benchmark your performance against competitors
* Search Marketing: Hitwise has developed a range of tools to help with search term research and analysis to ensure we are targeting the right search engines and search terms for a successful campaign
* Affiliate Marketing: Because Hitwise measures the online behaviour of millions of Internet users every day, the data can help us identify new media affiliates for you, evaluate each partner’s strengths and weaknesses and report on the results of these online relationships
* Advertising Partnerships: Because Hitwise collects comprehensive demographic and lifestyle “lifestage” and “socio-cultural” data on how millions of Internet users visit websites across 160+ industry categories, we have access to audience profiles of visitors to thousands of websites
Hitwise is owned by Experian, giving further weight to their reliability and data gathering systems.
Loading ...
Subscribe to RSS
