comScore is the industry standard for Internet audience measurement data, including details of visitation, demographics and online buying power for web site audiences across European, U.S. and global markets.
With more than 2 million participants under continuous measurement, the comScore Global Network is the largest consumer panel of its kind, and delivers one of the most comprehensive views available of consumer activity – both online and offline.
All demographic segments of the online population are represented in the comScore Global Network, with large samples of participants in each segment. For example, the network includes hundreds of thousands of high-income Internet users – one of the most desirable and influential groups to measure, yet also one of the most difficult to recruit.
Whilst comScore provides us with comprehensive metrics detailing online media usage for internet audiences, it also allows benchmarking performance against your competitors. We can also use comScore to analyse seasonality and competitive trends and, most importantly, investigate where your online ad budget can be most effectively spent to reach your target audience.
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