TBG London

Time to Convert

Time to Convert is the average time it takes for the user to convert on the client’s website from either viewing or clicking on an online advert. The Time to Convert analysis process can datamine months of impression, click and conversion data to create a picture of the times between the user’s initial interaction with the brand and the resulting transaction.

TBG London then uses this information as an indicator of the optimum post-click and post-impression windows which help with budget assignment and optimisation.

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This site is intended to be a useful and informative resource for those looking to find out about TBG London and the wider world of digital advertising.

We have included a wealth of information ranging from our client list, to post-click tracking to how our creative process works. With a little bit of searching, you can even find out who won Best Haircut in last year’s employee awards!

There are several ways in which to access our information. You can simply type your question into the search box on the far left, use the navigation at the top of the page or click on the relevant articles on the right hand side. There’s even tags at the bottom of every article which will direct you to other relevant pages.

If you have a question that you can’t find the answer to, feel free to contact us using the form or details on every page footer and we’ll get straight back to you.