The concept stage of your campaign occurs once your creative brief is agreed.
Initially, a brainstorm will occur where all the key parties involved in the campaign come together to discuss the project. We find that bringing account handling, planning, media and creative into one room allows us maximise the impact of each idea in each area of the campaign. This process also ensures we never lose sight of your campaign objectives.
Once initial ideas are agreed, your art director takes the helm and works with the team to provide you with an initial visual concept for sign off. Most often, these will be in the form of rough visuals.
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