By this stage, you will have agreed a detailed media plan for your campaign.
In effect this now acts as a template for the production phase, as it includes all the placements that require advertising together as well as the URLs of agreed media placements, technical requirements and any additional information that supports the creative production process.
As the creative and media teams at TBG work closely together, at this production stage our media team provides exact locations of the media placement so our creative team can see where the creative will sit on the web page. This allows creative to be tailored to its surroundings, something we have found to be of great importance when it comes to enhancing DR effectiveness.
In addition, the creative trafficking team monitors duplicated sizes to minimise repeat production, after which they will inform your account team of your production schedule. Our aim is to make creative production stage as simple and as organised as possible, reducing delays and improving communication.
Loading ...
Subscribe to RSS
