…  who won Best Haircut in last year’s employee awards! There are several ways in which to access our information. You can simply type your question into the search box on the far left, use the navigation at …

To find out more about what we do, please see our Services …

…  is: 100 Highgate Studios, 53-79 Highgate Road Kentish Town, London, NW5 …

…  to take advantage of affiliate marketing, but don’t know where to start? Whether you act via a network or prefer to go it alone, Adam …  IAB’s Affiliate Marketing Guide identifies six main types of affiliate: niche-content and personal-interest websites; loyalty and …

…  e-mail landed in the inbox of Ben Stiller, the Hollywood actor. With the release of Tropic Thunder, an upcoming action comedy, would he …  Wall-E, the Pixar film about a rubbish-collecting robot (there are ten levels; players collect trash). For the release of The Dark …

…  Strong words from Zed’s newly promoted joint managing director Kevin Murphy. In the wake of ZenithOptimedia’s capture of the £24m online …  end to end, rather than separately.” It appears there is a genuine threat to digital specialists from what could be a growing …  players, a narrowing skills gap between the two types of supplier. Jason Dormieux, managing partner of MEC Interaction, says: …

…  its first product, and has a second in production, aims to revolutionise the way in which a client’s campaigns are …  creative using the in-house technology.  Copy was fed into the ad via a live XML feed and any changes made to the feed were reflected …  in our client’s campaigns and understand quickly what does and doesn’t work.  This campaign for Ocean Finance is the first of …

…  Moneysupermarket’s Credit Card Best Buy channel, aims to play on concerns over the credit crunch. Read full article here The six-figure campaign sees ads placed across key money channels on …

…  April 2008 Media Week After weeks of rhetoric, Yahoo has for the first time explained in detail why investors should …  the top 10 websites have less than 25% of the market, and therein lies a golden opportunity. It also plans to develop a new ad platform …

…  April 2008 Marketing Harrods is to overhaul its ecommerce platform as it seeks to become a ‘major force’ in online luxury retail. The 159-year-old department store has appointed TBG London to expand its digital marketing strategy. It has …

John has been our resident Irishman and a Media Planner since 2006. When not planning media campaigns, he’s building positive relationships (read: negotiating) with media owners or evangelising about the latest social networking thingy. In 2007 he won the  …

…  could tell you but we’d have to kill …

…  sports fan, obsessed with Football, Cricket, Rugby and Motor Racing. His hero as a child was Roy Keane but now its Larry Kahn. Who is …

…  joined TBG in June 2007. It is his first foray into the exciting work of digital after a long and - some would say - illustrious …

…  Joined TBG in 2006 as PA to the Creative Director. She was shortly promoted to Creative Account Exec and adopted the nickname of ‘Gnome’. When she isn’t …

…  to Convert is the average time it takes for the user to convert on the client’s website from either viewing or clicking on an online advert.  The Time to Convert analysis process can datamine months of impression, click and …

…  and planning tools are used by the team to support pre-plan analysis and develop initial ideas. Services such as Hitwise, TGI and comScore allow TBG London to look at your consumer’s behaviours, preferences and motivations.  This then allows …

Competitor Intelligence allows us to understand the strengths and weaknesses of your competitors’ online activity and product focus together with their …  questions such as: *  Who are your competitors? *  What threats, if any, do they pose? *  What are your competitors’ …

…  of 2001 many people in the industry panicked. Advertisers stopped advertising online and people left their online advertising jobs, returning to TV and Press advertising. There was, however, one point that most seemed to ignore, namely that consumers …

…  that a house number and street name will enable someone to find you on a map. Their main use is to allow computers to find one another …

…  Designer and is now permanently employed as an Art Director. Many would say he’s a quiet type but really he is just thinking about his next super creative idea. Also, …

…  number 14 in the Sunday Times 100 Best Small Companies to Work for in 2008. Our recruitment process is tough but those who make it through are the very best. You will see from the brief overviews below that we encourage diversity and …  ways. Do you want to be a part of the TBG family? Find out how to apply in our Careers …

…  hear the term KPIs.  A KPI is a Key Performance Indicator that is set at the beginning of a project or campaign.  For example, one …  you will find KPIs in every part of the business.  There may be a volume KPI which defines how many new customers you require from …

…  once your creative brief is agreed. Initially, a brainstorm will occur where all the key parties involved in the campaign come together to discuss the …

…  - and create one portal for readers. In effect, it’s a type of “matrix publishing”, which allows people to access the content by …  this reaction, but I urge you to visit the reader blogs, where the gap between Hearst Digital’s dream and the actuality is made painfully …

…  to Forrester Research, 87% of web users find the sites they’re looking for via a search engine, whether via paid …  we offer a guaranteed Cost Per Acquisition (CPA) model whereby your marketing activity is seen as a revenue generator rather than a …

…  LONDON TASKED WITH DEVELOPING NEW ROUTE TO MARKET FOR INSURANCE INDUSTRY London 20th September: TBG London, the …  Division.  “To get cut-through and brand presence, you need to be more visible and find alternatives to the congested media options.” “We held a …

…  aspect of design and production which requires coding. Where our creative services are the painting, our technical services are the …  We have a team of specialist coders whose role is to enable your campaign, to make it accessible to the user. It is necessary …

…  a technical solution to minimise wastage in a display environment Goal To find a solution that delivered high volumes of converting traffic to …  were tracked and given individual ROI targets. Click here to see the XML Ad Creative Results Interactive ads successfully …

…  that TBG has worked with, as it expands its expertise into new sectors. TBG has been given specific briefs for npower’s standard …  are turning online to compare utilities prices and find new deals from providers, so it makes commercial sense for us to invest …

…  UK internet advertising spend due to exceed TV by 2009, it’s understandable that some advertisers are …  is digital marketing. SEO, social media, PPC, IPTV… where to begin? Interestingly, it’s the aspects which many find the most disquieting, that make the medium stand high above other forms of …

…  offline activity such as direct mail and print advertising to grow its business. Recognising the fact that more and more of its …  these people use, how long they browse for and what type of media and creative messaging they absorb best. As a result, simple …

…  I don’t see any problem using people’s anonymous habits to deliver them more relevant advertising. However, as a consumer, I don’t …  them, but we have to look at the bigger privacy picture here. YES - Barney Farmer, UK sales director, Nielsen Online Phorm says …

…  delivered to the consumer via internet technology and can therefore cover both IPTV (Internet Protocol Television) and Video on Demand …  programming but by the state of mind of the user and the type of content being consumed.  There are two states of mind which need to be …

…  software that Internet Service Providers (ISPs) use to analyse website usage logs created on their network. The anonymous data sent …  in metropolitan and regional areas, representing all types of Internet usage including home, work, educational and public access. To …

…  and other developed markets had been slow was because there was disagreement about which standard would be used to print the codes, …  by Nokia, the handset manufacturer, favours a particular type of format known as a ‘QR code’. Another wants a rival standard, known as …

…  networks now provide a cost-effective route for brands to build reach, thanks to increased quality control and better targeting methods Advertising networks evolved as a place where media buyers could take the distressed inventory that large …  he says. “Privacy is a major concern and some sites find they’ve got code running on their site which is tracking users in ways …

…  by obscure pricing and the unwillingness of operators to open their platforms to third parties, the mobile internet portal has …  and install them on their device - has given a taste of what mobile phones could become if operators are willing to open up their …

…  innovative digital communications to help a brand engage with a new audience Background In common with other …  Alistair Lansley. Goal To engage with a new audience of younger, design–conscious, London-based opinion formers whose view of Harrods …  phones. A dedicated YouTube channel was also created where footage of each lecture was posted within 24 hours of being given.  These …

…  search data to develop an effective digital acquisition strategy Goal Prior to working …  and ASDA a business model which predicted likely CPA and therefore profitability based on different levels of monthly spend. This …  were geographically and demographically targeted where appropriate and delivery was weighted according to best performing time of …

…  display to successfully drive online acquisition to bank account signups Goal To drive new customers to First Direct’s 1st …  agency had been delivering customers at a price 400% over what was profitable.  TBG were so confident they could out-perform them and …

…  online. A straw poll of media agencies from the NMA Top 100 Interactive Agencies 2007 guide found budgets are under pressure as …  plans ahead of the potential economic downturn. The findings are in conflict with market predictions. A report by analyst firm …

…  - Nigel Gwilliam, Head of digital, IPA It’s difficult to call a company that makes an unsolicited bid a white knight.  However, …  Facebook.  But we know what the big prize is: Google. There’s no way Microsoft or Yahoo alone could take on Google. Only together …

…  Google changed its trademark policy, allowing advertisers to bid on previously trademarked brand terms.  This article will outline …  adverts were raised to a minimum CPC of £2.50-£5.00.  Therefore, the minimum CPC an advertiser can bid to be active on the trademarked …

…  Protection from Unfair Trading Regulations will come into force, placing restrictions on commercial communications via the internet, …  Seeding viral ads on the internet in a manner that implies you are a simple member of the public. Punishments include fines of up to …

…  (QR) codes for the first time as the London store aims to broaden its target audience. Harrods has placed QR codes - coded graphics that link consumers directly to mobile sites when scanned by a mobile phone’s camera - on print and online …

…  which has developed two unique, bespoke products, hopes to revolutionise the way in which a client’s campaigns are optimised.  The first product will monitor and track different versions of ads in real-time, allowing TBG to identify …  test variances in their campaigns and understand quickly what does and doesn’t work so they can apply those learnings across other …

…  Credit Services and GE Capital Bank, appointed TBG London to manage the account, which is understood to be valued between £1m and £1.5m. The first campaigns have gone …

…  After all, we are a results driven agency so understanding what aspects of our creative and media deliver the best response ensures we’re able to optimise and maximise the success of our client’s campaigns. The Test …  colour *  copy *  call to action (eg. “click here” or “apply now”) *  interactivity (making elements …

…  you for subscribing to TBG …

…  per Click (CPC) refers to a pricing model whereby an advertiser is charged a fee for a specific action …  in their paid search businesses and can also be referred to as PPC (Pay per Click).  The two terms can be used …

…  (CPM) is a metric used in online advertising that refers to cost per thousand page impressions (where M represents the roman numeral of 1000).  An impression is the number of …

…  game for the Ladbrokes Casino brand, promoting a new Tomb Raider slots game.  The in-ad game incorporated the familiar Lara Croft character with 3D video imagery and encouraged users to guess which cup was hiding a coin.  Winners were rewarded with 100 free …

…  London created an HTML email to promote American Express’ premium platinum charge card.  Offers were specifically selected to appeal to a wealthy demographic and were featured prominently within the email.  …

To promote Design Icons, an in-store season at Harrods, TBG London developed a series of innovative and unique …  streamed directly from a dedicated Design Icons channel on YouTube as well as information relating to the lectures.  QR codes, used on …

…  card.  Imagery focused on the various ways in which to earn BA miles and clear, succinct benefit-led copy allowed for a direct …

…  April 2008 Media Week Ladbrokes is set to award its online display and paid search account, estimated at £3.5m, to digital agency TBG London. The gambling firm has opted to pull its online spend from Aegis agency Vizeum and hand it to the …

…  of cutbacks in spend  24 Jun 08 The bluffer’s guide to afflilate marketing 19 May 08 Ocean Finance first client to use TBG Analytics  13 May 08 Media on Trial  08 May 08 Harrods …  in new digital drive 29 Jan 08 Digital Agencies - Is there a future for digital …

…  you for contacting us.  We will respond to your message …

…  April 2008 NMA Consumers are often willing to give out their personal data, especially on social networks, yet they seem …  system in November 2007, allowing it to broadcast what users had bought on external partner sites, all hell broke loose. An …  Act that businesses need to be concerned about. “There’s a plethora of regulatory requirements - for example, to obtain consent …

…  found disreputable practices in the online ad exchange sector. NMA this week reveals that music download site Songs.pk, which sits on …  As a result, brands have been very cautious about where their ads end up and have called for stronger regulation of the online ad …

…  the digital agency has been appointed by Direct Wines to expand its digital activity for the Laithwaites brand.  TBG will manage …

…  2008 Marketing Week TBG London has been appointed to handle a digital project for Ladbrokes.  But the bookmaker says it will continue to work with Diffiniti, it’s sigital agency of …

…  is preparing for a high-profile online marketing drive to promote newly launched service Sky Bingo. BSkyB’s betting arm is expected to employ a roster agency. Gambling specialist Jack Media, digital agency TBG …

…  Week Digital advertising agency TBG London is to launch a new media ad campaign for insurance provider Liverpool Victoria. The six-figure deal with the firm, now known as LV=, follows a test …  the implementation of a range of display placements to promote LV=’s motor insurance products. Under the deal, ads will run on …

…  an affiliate network. PropertyIndex launched last year to target the increasing number of British people looking to buy property abroad. The site offers access to a database of more than …

…  August 2008: Computer games move into guerrilla… Read more 29th July 2008: The ‘mobile internet’: an idea …

…  Contest allows us to keep a track of activity on our site, calculating the popularity percentage …  32% [?] and shows the rank of that page compared to the other pages on our site. Since page view counts are cumulative, newer …

…  per Acquisition (CPA) is a pricing model where you only pay for a customer action, whether that be a lead, a registration, a sale or an …

…  use the telephone extension number provided by your TBG contact or call 020 7428 6650 to speak to …

Want to get in touch?  Our contact details are: Telephone +44 (0) 20 7428 6650 Facsimile …  in the form at the bottom of the page and we’ll respond to you as soon as …

…  an up to date creative rate card, please email …

…  six million times a week. It is also the only data service to report on over 100 sub-sites, covering 95 percent of the Internet …  of our choice by different criteria, including the sites where advertising is placed, the creative used, campaign frequency, and the …

…  XML feeds of the best credit and loan rates directly into the advert. By offering a tabbed selection of the best rates, users were presented with numerous lenders and loans where they were able to choose the most appropriate offer for their credit …

…  created a Flash-based animated concept that would appeal to travellers, in order to drive acquisitions online to American Express’ Travel Insurance product.  …

…  for taking the time to email us.  We’ll be in touch …

…  LONDON WINS OVER CORNHILL DIRECT 11th October 2007: Cornhill Direct has moved even further into the digital marketing world. The leading motor and home insurance company has appointed full service digital advertising …

…  Wickes, Yell.com, Fasthosts, View London, and Allegran to help optimise their sites. The TBG London deal will also see the digital agency use Mayxmiser’s technology in future campaigns to help better understand the impact of online campaigns…. Mark Simpson, …

…  Targeting 45+ year olds, TBG uses video display adverts to deliver a clear, succinct message, focused around quality and will broadcast …  and information gathering as opposed to entertainment. Therefore, our creative is non-interactive, simple and clear and aims to …

…  OVER CORNHILL DIRECT 20/09/07 TBG DEVELOP NEW ROUTE TO MARKET FOR INSURANCE …

…  AS ONE OF UK’S BEST DIGITAL ADVERTISING AGENCIES TO WORK FOR TBG London (www.tbglondon.com), the independent digital …  The benefits it offers to its 51 staff include: “We love you” vouchers which can be redeemed for an extra half day’s holiday; annual …  an employee of the year award, voted for by all staff, where the winner gets two extra days of holiday and £1,000 to spend on a …

…  regular winner of Designer of the Year. Somehow he manages to balance being absolutely mental with delivering brilliant creative. In a …

…  Their products and services provide the knowledge to improve advertising performance during each stage of the advertising cycle. AdIndex® uses patented technology to measure the impact of online advertising using traditional brand …  studies, called AdIndex, are run in conjunction with your online ad campaign and are designed to provide traditional brand metrics …

…  the course of action which an individual follows in order to make a purchase.  There are many different directions of thought and models that have been …

…  put, a cookie is a small file of data that is stored on your PC.  They are created by web sites when you view them in your browser.  …

…  joining us in 2008. His specialist subject is “Routes to Anywhere in Mainland Britain by Road from Letchworth” of which he is so excited …

…  Sunday in Hackney. His Aunt was the first British woman to climb Mount …

…  Marketing Plan. Her favourite band is Take That; she used to love Mark but now her favourite is …

…  us in 2007 as a Receptionist. It didn’t take us long to work out that she was a complete whiz whereupon she was speedily promoted to Account Exec. She won Best Haircut in the …

…  day of working at TBG consisted of a trip on the Eurostar to Disneyland Paris. Hard …

…  popular belief, she’s not American. Or Canadian. If you want a laugh, double check with her next time to speak to her… “I AM NOT …

…  Boy Beefy dropped onto the TBG Creative Team scene seemingly unnoticed as mild mannered designer Nick Williams. It wasn’t until a chance discovery on YouTube that his gurning human beat box skills were realised. Somehow, Nick also finds time to bust out some serious Flash ads and compose some mean …

…  Department as Financial Controller. She somehow manages to put the fear of God into people, even with her sweet smile and soothing nature. Maybe it’s like the quiet before the storm? Whatever it is, she’s a …

…  joined TBG in 2007 as PA to the Creative Director. She was so special that she is now PA to the MD as well. When she isn’t cracking her PA whip, she helps on creative …

…  questions. In fact, he is like a four year old. No matter what you say to him, his response will be “Why?” He lost his shoe on a TBG night …

…  role is two-fold; one as a PA to Directors and another as TBG’s Receptionist. Somehow she manages to always balance a friendly smile whilst kicking ass. Basically, if you want something doing then ask Kelly.  And if you want someone’s ass kicking, …

…  joined TBG from Budget Insurance at the beginning of 2007 to launch the specialist insurance division. His remit now includes working …  as “Wash be’ind thi lug oils. Tha’s got enuff muck in there to grow …

…  incarnation was as a data analyst. TBG has managed to knock the “boring” out of him whilst encouraging him to further hone his special, number crunching skills. Now he is officially a …

…  security, keeping criminals off the streets and protecting you in your very own …

…  on the American Express account. She has quickly proved to be a true TBGer which means she’s clever, works very hard and is mental on a …