Dynamic Logic is a leading marketing research company with expertise in measuring advertising and marketing effectiveness. Their products and services provide the knowledge to improve advertising performance during each stage of the advertising cycle.
AdIndex® uses patented technology to measure the impact of online advertising using traditional brand metrics.
CrossMedia Research™ focuses on evaluating the synergies of different media channels and understanding which media combination is most cost effective.
MarketNorms®, a syndicated database, is a benchmarking and planning tool.
DigitalLink™ is an online copy-testing solution that provides diagnostic and evaluative insight into which creative performs best before the campaign goes live.
AdIndex explained: Dynamic Logic’s research studies, called AdIndex, are run in conjunction with your online ad campaign and are designed to provide traditional brand metrics to gauge the impact of your activity. Every time your ad is served to a user, an exposure is recorded in a database. Visitors are randomly intercepted to take a brief survey and, upon their consent, are asked a series of questions designed to measure the branding impact of your ad campaign. Responses are broken out by those exposed to an ad and compared to those not exposed.
CrossMedia Research explained: Dynamic Logic’s CrossMedia Research allows TBG to measure the value and synergy of multi-media ad campaigns, quantify the success of an ad campaign with more than one element and understand cost effectiveness of different media in the mix. CrossMedia Research is used to quantify the effectiveness of multi-media ad campaigns that combine various media (such as TV, Print, Radio, Internet) and provides valuable insight into the performance of the campaigns.
Benefits of using Dynamic Logic
Using a full-cycle analysis approach, Dynamic Logic measures ad effectiveness through traditional brand metrics and can:
* Measure the impact of advertising campaigns
* Identify most effective online creative executions
* Evaluate the effectiveness of your multi-media ad campaign
* Enhance ROI of integrated advertising campaigns
* Plan and benchmark online campaign performance
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