TBG London

CPM (Cost per Impression)

Cost per Impression (CPM) is a metric used in online advertising that refers to cost per thousand page impressions (where M represents the roman numeral of 1000). An impression is the number of times a single ad is served.

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This site is intended to be a useful and informative resource for those looking to find out about TBG London and the wider world of digital advertising.

We have included a wealth of information ranging from our client list, to post-click tracking to how our creative process works. With a little bit of searching, you can even find out who won Best Haircut in last year’s employee awards!

There are several ways in which to access our information. You can simply type your question into the search box on the far left, use the navigation at the top of the page or click on the relevant articles on the right hand side. There’s even tags at the bottom of every article which will direct you to other relevant pages.

If you have a question that you can’t find the answer to, feel free to contact us using the form or details on every page footer and we’ll get straight back to you.