20th March 2008
NMA
Moneysupermarket.com has rolled out its largest ever online campaign for a specific product.
The campaign, which promotes Moneysupermarket’s Credit Card Best Buy channel, aims to play on concerns over the credit crunch.
The six-figure campaign sees ads placed across key money channels on AOL, MSN and Virgin.
The creative and media, by digital agency TBG, allows people to view the best credit card rates for Virgin, Egg and Barclaycard within the ads.
Simon Mansell, MD of TBG, said, “It’s larger than any first-time campaign that Moneysupermarket has done for any of its products before. Credit cards are a big focus this year, and have become a more important area on the site.”
Mansell said that the campaign’s size was also due to other comparison sites, such as GoCompare and Comparethemarket, raising their profile.
“There’s increased competition within this market, with more comparison sites than ever,” he added. “But Moneysupermarket is still the market leader and wants to consolidate that position.”
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