TBG London

08 May 08 | Harrods uses QR codes for designer campaign

8th May 2008
NMA

Harrods is using mobile quick-response (QR) codes for the first time as the London store aims to broaden its target audience.

Harrods has placed QR codes - coded graphics that link consumers directly to mobile sites when scanned by a mobile phone’s camera - on print and online ads for its Design Icons campaign.

Currently running in partnership with the Design Museum, Design Icons is a series of lectures by notable designers, such as Vivienne Westwood and Richard Sapper. Online marketing for the campaign also includes search and display.

Harrods says it’s confident that the QR codes will reach a significant number of people, despite it being a new platform. Head of marketing promotion Martin Buckley said, “We’re always looking for new ways to communicate our promotions.”

Mobile has become a more important part of the company’s digital plans. “Our objectives are to keep communications as broad as possible,” Buckley added.

The mobile site, QR codes, search and display campaigns have been developed by digital media and marketing specialist TBG London.

Read full article here

Link us These icons link to social bookmarking sites where readers can share and discover new web pages.